Mixue Branches: From a Single Shop to a Global Brand
Mixue Ice Cream and Tea is a Chinese ice cream brand that started as a small shop. Now, it has more than 45,000 branches worldwide. Affordable pricing and its modern franchise model are the key factors of its widespread. If you want to know about the global spread of Mixue Branches, then read this article.
The Story of Mixue
Mixue, which is nowadays known as the global brand of Ice cream and tea, opened as a small shop in China. The goal of Zhang Hongchao was to serve affordable ice cream to students and youngsters. He did not compromise on taste for a low price. This taste and affordable prices caused Mixue to spread to multiple countries in Asia and other continents.
Now, the Mixue serves its taste in many countries through more than 45,000 branches. All branches offer special and signature items, and some are halal-certified. The Mixue stands out in the market because of its quality of taste and low prices.
Mixue Branches Across the Globe
Mixue is now recognized as a global ice cream and Tea brand. It has gained popularity in many countries. The following are some main continents and countries with Mixue branches.
Mixue in Asia
The Mixue branches are open and serve ice cream and tea in the following countries of Asia.
Malaysia
| Year Opened | 2022 |
| Number of Branches | More than 300 outlets across multiple states |
| Main Location | Kuala Lumpur |
| Halal-Certified Branches | Some branches are Hala-certified |
| Marketing Strategy | Social Medi promotions, Affordable Pricing |
| Challenges Faced | Competition with local established brands |
The following are the major cities of Malaysia in which Mixue branches are located.
Malaysia
| Year Opened | 2020 |
| Number of Branches | Up to 1000 branches all across Indonesia |
| Main Location | Jakarta |
| Halal-Certified Branches | MI Hala certification for specific branches |
| Marketing Strategy | Strong Social Media Promotion, Affordable Pricing, Quality Ingredients |
| Challenges Faced | Intense competition with local brands |
The following are the major cities of Indonesia in which Mixue branches are located.
Japan
| Year Opened | 2023 |
| Number of Branches | 1 |
| Main Location | Omotesando, Tokyo |
| Halal-Certified Branches | Not Yet |
| Marketing Strategy | Social Media Promotions |
| Challenges Faced | A strong competition from the local brands |
South Korea
| Year Opened | 2023 |
| Number of Branches | 1 + |
| Main Location | Seoul, South Korea |
| Halal-Certified Branches | Not Yet |
| Marketing Strategy | Affordable Pricing, Targeting Students as an audience, Social Media |
| Challenges Faced | A strong competition from the local brands |
Philippines
| Year Opened | 2023 |
| Number of Branches | Multiple branches in the major cities |
| Main Location | Metro Manila |
| Halal-Certified Branches | Not Yet |
| Marketing Strategy | Affordable Pricing, Franchise model, Social Media |
| Challenges Faced | Competition with local desert brands |
The following are major cities of the Philipines in which Mixue branches are located.
Thailand
| Year Opened | 2023 |
| Number of Branches | Multiple branches across Thailand |
| Main Location | Central World and Asoke |
| Halal-Certified Branches | Not Yet |
| Marketing Strategy | Affordable Pricing, Franchise model, Social Media |
| Challenges Faced | Competition with local desert brands |
The following are major cities of theThailand in which Mixue branches are located.
Singapore
| Year Opened | 2023 |
| Number of Branches | Multiple Branches |
| Main Location | West Coast Road, One Punggol |
| Halal-Certified Branches | Not Yet |
| Marketing Strategy | Affordable Pricing, Franchise model, Social Media |
| Challenges Faced | Competition with local desert brands |
The following are the major cities of Singapore in which Mixue branches are located.
Vietnam
| Year Opened | 2018 |
| Number of Branches | Up to 1000 branches all across different provinces |
| Main Location | Hanoi |
| Halal-Certified Branches | Not Yet |
| Marketing Strategy | Strong Social Media Promotion, Affordable Pricing, Quality Ingredients |
| Challenges Faced | Intense competition with local brands |
The following are the major cities of Indonesia in which Mixue branches are located.
Mixue in Other Regions
Mixue has branches in Asia and many other countries worldwide. The following are some other countries that have Mixue branches.
Australia
| Year Opened | 2022 |
| Number of Branches | Up to 10 branches |
| Main Location | Sydnee |
| Halal-Certified Branches | Not Yet |
| Marketing Strategy | Strong Social Media Promotion, Affordable Pricing, Quality Ingredients |
| Challenges Faced | Intense competition with local and international bubble tea brands |
United States
| Year Opened | 2021 |
| Number of Branches | Up to 20 branches |
| Main Location | New York City |
| Halal-Certified Branches | Not Yet |
| Marketing Strategy | Strong Social Media Promotion, Affordable Pricing, Quality Ingredients |
| Challenges Faced | Intense competition with local and International ice cream and tea brands |
Signature Items at Mixue Branches
The following are some unique and signature items of Mixue that you must try whenever you visit this ice cream shop.
Future Branch Expansion Plans
Considering the continuous growth of Mixue, they have decided to spread all over the globe. The following are their future targeting countries:
Customer Reviews
Most of the time, Mixue receives appreciation from its customers for its affordable prices and use of fresh, healthy ingredients. The customers want to try their bubble tea, fruit tea series, and ice cream again and again. They are falling in love with Mixue, as can be seen in the reviews on social media platforms. However, some customers do not show a positive response as they have to wait in long queues and some branches have very limited seating arrangements. Still, the overall reviews about Mixue are good, and it is getting popular among teh ice cream and bubble tea lovers.
Final Thoughts
The Mixue, which was started in China, is now widely spread all over the world. It is standing out and competing the competitors with its high-quality ingredients and unique taste. The main factor of Mixue spread is its quality over low price. It offers high-quality items at very reasonable and affordable prices. Mixue has many branches in many countries like Malaysia, Japan, Vietnam, Indonesia, Australia, and the United States. Still, it is focusing on its brand expansion in the Middle East and Europe.
![Mixue Milk Tea Menu and Price List [2025]](https://mixuemenus.com/wp-content/uploads/2025/03/Mixue-Milk-Tea-Menu-and-Price-List-2025-768x512.webp "Mixue Milk Tea Menu and Price List [2025] 4")
